TASK
Our mission was to create a new brand for an innovative RFID system designed for laboratory equipment. This included developing the name, logo, and key corporate design elements. The system aimed to revolutionize lab workflows by streamlining processes, reducing errors, and enabling new innovations.

CHALLENGE
As there were no comparable products on the market, our first challenge was conducting detailed research to understand both the individual components of the system and the laboratory equipment industry as a whole. Collaborating with the University of Dresden, we developed a comprehensive concept for the groundbreaking RFID system. Addressing product-level challenges and preparing early communication strategies were crucial aspects of the project.

SOLUTION
We integrated the system’s technical and functional advantages into every aspect of the brand development. The RFID chip, placed on the base of laboratory equipment such as glass bottles, accelerates processes and minimizes error sources—key messages that guided the branding process. The name, combining “Lab” and “pal,” reflects the system’s role as a friendly and reliable companion in laboratory environments. This thoughtful approach, paired with a visually cohesive identity, positioned the brand as an innovative and approachable solution for modern labs.