TASK
Our mission was to create a compelling brand for a small village with big ambitions. The goal was to highlight Neu Darchau’s unique location by the water, develop a visual identity that captured its charm, and attract both locals and visitors. The project also aimed to enhance the village’s profile as a tourist destination, proving that even a small community can compete with larger, more established players.

CHALLENGE
The challenge lay in creating a brand that balanced the rustic charm of the village with its aspirational vision. We needed to reflect the essence of a tight-knit community while designing a professional and attractive identity that could appeal to visitors from afar. Additionally, we had to navigate the practical constraints of a local initiative, including limited resources and ensuring community alignment with the vision.

SOLUTION
Drawing from the village’s humor and creativity, we developed the name Hafenmeile

Neu Darchau® to emphasize its identity as a vibrant waterfront destination. We created a friendly and approachable logo that encapsulated the charm of the green riverside setting while standing out as a recognizable symbol for the area. Workshops & Community Engagement: Collaborative workshops ensured that the community’s voice was at the heart of the brand. Ideas from these sessions inspired a rich event calendar featuring diverse cultural activities.

The new brand identity was complemented by messaging that positioned Neu Darchau as a hidden gem, capable of drawing interest beyond its local borders.
The result? A cohesive, inviting brand that captures the spirit of Neu Darchau and supports its transformation into a sought-after destination. By embracing the village’s humor, creativity, and passion, Hafenmeile Neu Darchau® now shines as an example of how small communities can dream big and make an impact.